Google Ads — paid search

A place on the first page of Google search

What is Google Ads?

Google Ads lets your business appear on the first page of Google based on keywords you choose (or our team chooses).

Campaigns usually run monthly with an advertising budget. Our team spends that budget carefully to reach results. You need a website — see our website design offer.

How does it work?

If two companies bid on the same keyword, Google runs an automated auction and shows the ad that wins for that search. It happens in milliseconds. This is a simplified explanation.

Who is Google Ads for?

It helps companies reach customers faster. Before advertising you need a website — the page Google sends visitors to.

Success is measured by conversions you define — buy buttons, thank-you pages, or contact forms. For brochure sites we often also track quality visits.

Budget?

Budget depends on competition in your niche. Saturated markets need more spend — but there are tactics to compete without matching the biggest players dollar for dollar.